We are experiencing extraordinary times with dramatic shifts in consumer behavior. This has impacted the way Quick Service Restaurants are run. Customers, their tastes, and preferences have changed, and much of this shift may persist in the long term. Adding to the complexity is the lack of visibility into business performance. There is an unexpected spike in the adoption of digital channels by customers, necessitating the re-evaluation of density and the spread of physical outlets. A change in customer basket size and its composition requires menu reengineering, which impacts operations and labor. These abrupt and dramatic shifts have left QSRs scrambling to effectively serve their customers and efficiently run their operations.
