HP used RichRelevance Engage to create HP Jumpstart, a personalized companion app that encourages and inspires every customer with a highly relevant content experience.

• HP Jumpstart will be HP’s largest direct customer channel by the end of the year.
• The new companion app has yielded a greater than 30% increase in engagement as compared to the generic template HP used in the past.
• Quality of engagement has improved as more than one third of customers engagement in welcome content and minutes of use has doubled since our pilot began.

“We want to tell the customer why their HP product is awesome – and make sure they are getting everything they need out of their purchase. Engage takes on the heavy lifting of determining when, where and how to get these messages to the customer in way that is helpful, not obnoxious. We provide the content options, and RichRelevance takes on the task of figuring out the right message and time to captivate the customer. ”