For a brand, loss of an active customer is not only a blow to the revenue, but also has a cascading effect on the customer’s network; and the company has to invest heavily in future customer acquisition. Despite this, churn management programs at most retailers don’t focus on long-term customer engagement.
Read this article to learn how AI and advanced analytics can operationalize each component of a comprehensive churn management program.
Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan’s portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path – analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution – the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To see how your business can gain from analytics,visit www.manthan.com
