A marketing communication is no longer an abrupt interruption that fulfils a short-term objective, but is a critical step in a series of steps designed to elevate customer relationship. The days of spray and pray approach of mass marketing are numbered, with marketers realizing the futility of generic messages, the pressures of spiraling communication costs and strict customer data protection norms.
AI is a natural ally of next-generation marketing at scale – be it creating personalized experiences, crafting a series of touchpoints for each customer, designing journeys, predicting customer behaviors, or executing strategies to nurture them to the desired lifecycle stage.
Read this whitepaper to learn how you can achieve personalized marketing at scale using AI.
Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan’s portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path – analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution – the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To see how your business can gain from analytics,visit www.manthan.com
