Customer data is powerful. Without quick, seamless access to first-party data, marketers struggle in their ability to have an engaging conversation with their customers.

Most retailers list unifying their customer data across channels as a key priority. Data silos are rampant in their technology landscape, making co-ordination of marketing and other customer activities unwieldly and sub-optimal.

Customer Data Platforms allow you to connect your disparate, siloed systems without having to start from scratch. A business-friendly user interface abstracts physical storage from the application, enabling business users direct access to data when they want it, in the form they want it.

Manthan Customer Data Platform can ingest customer data through any type of interface, has connectors for various data sources, and manages the data to serve the needs of various user groups – IT, data science and business. Built for retail businesses, and with pre-packaged ETL routines, Manthan CDP can be onboarded within 4-6 weeks.

It can help marketers deliver on their business outcomes:

• Higher revenue from existing customers
• Improved customer satisfaction and engagement
• Optimized ad spend