Blog
The second in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton explores the importance of agile marketing in today’s digital landscape.
Data Sharing in retail can help retailers and suppliers draw actionable insights and react better to shopper demand
The first in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton explains how marketers can succeed in the new age of digital disruption.
Retailer – supplier collaboration can enable transparency in stock movement to ensure timely inventory and accurate demand estimation which prevents out-of-stock situations.
Key takeaways from the 2015 American Marketing Association’s Analytics with a Purpose event in San Diego, California, include the growing pressure on marketers to justify ROI, the use of data-driven insights to engage customers and the importance of relevance in marketing tactics.
Integrate your suppliers onto a high performance network to align business goals and transform retail growth
Supplier Management is the process of effectively engaging with suppliers to align business goals, across the supplier lifecycle, from supplier on-boarding to de-listing
With the rapid evolution of shopping behaviour and the explosion of retail data, retailers and suppliers need to utilize big data and analytics to optimize their supply chain and provide tailored shopping experiences.
Supplier collaboration can enable speedy fulfillment and faster launch new products in the marketplace based on shopper feedback.