India’s largest conglomerate,

with 2000+ stores leverages
Customer Data Platform for growth marketing.
million customer
profiles in CDP
0
mn communications
per month
0
growth in avg customer
spend
0 0 %
more business from
loyal customer
0 %

ABOUT THE CLIENT

The retail group is a household name in the Indian sub-continent, with presence in 400 cities and towns, and daily shopper traffic of 2 million. They serve vast variety of customer needs through their supermarkets, hypermarkets, departmental stores, fashion, home décor, consumer durables, convenience stores and neighborhood store formats. They run 7 loyalty programs, have recently ventured into e-commerce. They have also launched a mobile wallet which is seeing great success with customers across formats.

COMPLEXITY FACED

BUSINESS PROBLEMS

Share

Read full case study

Read full case study