According to McKinsey’s The state of Fashion 2018 report, proliferation of digital channels and raised expectations on experience are the top two trends for fashion retail. Customers expect brands to engage with them in a consistent fashion and tune their engagement in real-time based on current context. What does this mean for marketers? It follows that selling is not the sole motive today, but just one of the milestones. This shopper’s journey starts early: When she is just toying with the idea of buying those beige wedges, or perhaps simply researching the options. The journey also continues beyond a sale. That is where Lifecycle marketing comes into picture.
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Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan’s portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path – analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution – the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To see how your business can gain from analytics,visit www.manthan.com
