Most retailers have to deal just with changing customer preferences and behavior. But the fashion retailer has more challenges than most. There’re changing lines and trends to constantly contend with.
More and more retailers in the apparel business now understand that the initiatives necessary to support business growth go beyond good old cost-control processes to improving process execution and bringing new product lines to market more successfully.
Manthan’s Fashion Suite features a portfolio of analytics products packaged specifically for fashion retail. It allows you to go beyond historical data analysis and helps you anticipate trends and implement market strategies to launch new lines successfully. And ensures that you have the right merchandising and customer initiatives to keep the new, fickle customer interested.
The Manthan Fashion Suite supports you at strategic, tactical and operational levels. It ensures that there is continuous interaction between you and your customers. It supports every role and every level in your business, making it the next-generation analytics solution for fashion retail.
Determining each customer’s preferred channel is not easy. But without that, your attempts to personalize and win don’t stand a chance either. In the Manthan Fashion Suite, a combination of eCommerce Analytics and TargetOne – Manthan’s personalization app with location and notification engine – ensures that you can identify and reach customers on channels they prefer. Identify promotions and products that really drive growth and channels that generate the best margins to focus all your energies on winning combinations.
While retailers now recognize showrooming as acceptable customer behavior, some brands have identified ways to use this phenomenon to their advantage. With the Loyalty247 mobile vault in the Fashion Suite, you can offer your customers, while they are in your store, offers they can’t refuse. When it is combined with the clear view of customer preferences provided by Customer360, what your customers are faced with is this – personalized offers on product or categories they prefer, while they are in your store. Irresistible.
Predictive analytics becomes even more important in a business like fashion. Alongside new collections, you also have to account for change in customer behavior, buying patterns and such. Which is where Customer360, with an analysis of historical data on your customer and current trends, can tell you who is likely to buy what when. In addition to informing you of preferred channels. Anticipate opportunity, every day and every season.
Manthan is a leading cloud analytics company for consumer facing businesses. We excel in the application of decision sciences, advanced math and artificial intelligence and have a restless ability to invent and bring ideas to life. Manthan’s analytics solutions are powered by AI, cloud and prescriptive capabilities. They are unique in their ability to use machine intelligence to process every decision context and respond automatically with actions and recommendations to manage every aspect of a consumer business, whether its marketing, merchandising, channel/store, demand or supply. Manthan’s inventions aim to bring a new paradigm of context-aware, automated and algorithmic business decisions and actions, executed at scale, Visit www.manthan.com.
