The Forrester Wave™

Customer Analytics Solutions, Q2 2018 Manthan cited as a strong performer

The Forrester Wave™

Customer Analytics Solutions, Q2 2018

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“Manthan’s sweet spot is advanced customer analytics for retailers. Manthan positions itself as a customer marketing platform with its Customer360 and TargetOne platforms. It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers”

Trusted by over 200 businesses worldwide, Manthan addresses scenarios such as

Hyper
Personalization

Know what offers and products each customer wants and activate micro-moments to engage them

Churn
Management

Instantly recognize churn possibility and activate campaign to retain the customer

Customer
Lifetime Value

Identify your best customers, select your top acquisition channels and nurture them to drive maximum revenue

Product
Recommendations

Suggest cross-sell, look-alikes, product pairs and bundles and best recommendations for a customer

“We have been able to give our clients a completely new perspective on their business by bringing the customer and her needs at the center of the conversation. A holistic understanding of the customers' motivation and a timely response to her needs is critical for success today.”
- Varij Saurabh, Director of CA, Manthan
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What do customers love about Manthan’s Customer Marketing Platform?

Domain

Strong retail industry expertise with out-of-the-box solutions

Segmentation

Ease of building personas and deliver personalized recommendations

Targeting

Effective, real-time targeting with relevant communications across channels

Ecosystem

Strong partner ecosystem for identity resolution, data enrichment and services

Manthan's other specialized use cases

Hyper Targeting

Leverage cross channel behaviour, advanced analytics and 3rd party data sources to build micro segments that help you hyper target every customer

Marketing Analytics and Attribution

Accurately measure the revenue lift of your campaigns, channels and offers and get a holistic view of your marketing effectivness.

Lifecylce Marketing

Segment customers based on their engagement lifecycle, track change in behavior over time and target them with campaigns that modify behavior.

In-aisle targeting

Recognise customer behavior and preferences, and identify them when their inside the store and the aisle they are in and send targeted promotions to influence purchase behavior.

Customer lifetime value

Measure the value of every customer to identify marketing opportunities and devise look-alike customer acquisition campaigns.

web personaliztion

Personalize the experience of customers when they visit your website. Recommend best offers and products, recommend products bought together, hot selling products etc based on personas, browsing history and past purchases.

App personaliztion

Personalize the experience of customers with your mobile app. Send geo relevant offers, best offer set, shopping and wish list based offers.

News Letter personalization

Dynamically present offer and content on newsletters, through our recommendation engine, using customer attributes such as homestore and lifestyle
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