The concept of CDP has become highly relevant today for multiple reasons. Most prominent is the need to provide highly personalized experience to each individual customer. Today, customers are unforgiving if your staff cannot immediately respond to their queries or is unable to anticipate their needs based on their profile and history, or if you show irrelevant products and offers to them. They have come to expect some personalization as a norm. Getting all the data about the customer in one place is the starting point for a personalized engagement.
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Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan’s portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path – analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution – the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To see how your business can gain from analytics,visit www.manthan.com
