The best way to drive higher basket value is to tactically intervene when the customer has already decided to buy a product from you. The store associate recommends a product that complements the chosen product and enhances the customer’s shopping experience.
The million-dollar question is, how do retailers replicate this model when they are not selling a thousand-dollar piece of clothing, or in the online world where thousands of customers are browsing at the same time and it is not possible to provide a human interaction.
Download this whitepaper to learn how you can do this at scale and see examples of companies that have done it successfully.
Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan’s portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path – analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution – the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To see how your business can gain from analytics,visit www.manthan.com
