Largest QSR chain in Thailand improves campaign performance by 40%
Advanced analytics powers personalized marketing
About the client
This restaurant Chain in Thailand is a recognized brand with 300+ stores and over 2 million customers. The chain had poor same store sales growth, and could not convert customers in spite of investing in marketing solutions earlier.
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Specific problems
Dwindling same store sales growth
Zero ROI on past marketing technology investments
No targeted marketing and no personalization
Long lead time to create campaigns, resulting in only 2 promotions per quarter
Deep Dish Insights
Root cause analysis revealed that average order value and order size were healthy, but customer visit frequency needed improvement
