Marketers are always on the lookout to find new ways of engaging customers, while getting high returns on their marketing spend. This requires bringing together a complete and consistent view of the customer, advanced analytics to unearth insights and orchestrate personalized interactions with customers.
This datasheet details out the three components of Manthan’s customer marketing platform, and how they come together to help meet objectives such as expanding basket size, reducing churn and engaging customers in a contextual manner.
Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan’s portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path – analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution – the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To see how your business can gain from analytics,visit www.manthan.com
