Personalized Targeting in Real Time
Personalized Direct to Shopper Marketing
A cloud-based solution, Manthan is the central hub that lets marketers easily adopt analytics powered targeting and personalization.
Easily create targeted lists for every marketing campaign based on marketing objectives
Personalize every promotions with recommendation engine
Aggregate insights from shopping behavior, campaign responses and social engagement
Execute scheduled and triggered campaigns across all digital channels
Track and measure effectiveness of every channel, campaign, tactic and asset
12 YEARS OF EXPERTISE, 200+ CUSTOMERS, 22 COUNTRIES.
Motivating Profitable Shopping Behavior
Motivate repeat visits with lifecycle insights
Recognise every customer's lifecycle and lifestage and use those insights to send relevant promotions that drive repeat purchases
Analyze customer transaction data to segment customers based on shopping behavior
Uncover what products and promotions motivate frequent visits by loyal customers
Send promotions on uncovered products to less frequent customers to motivate change in behavior
Increase share of wallet with effective cross-sell
Uncover opportunities to expose newer categories and profitable brands to loyal customers to capture share of wallet.
Analyze shopping behavior across customer segments to recognise popular product prefences and Affinities.
Leverage automated recommendation engine to deliver relevant promotions based on basket context of previous purchase history
Setup triggered promotions to motivate customers at the moment of truth across mobile, web and point of sale.
TargetOne enables us to execute personalized promotions for micro-segments across email and mobile apps which has driven 8% campaign lift. - CMO, Asia’s Largest Loyalty Program
Analytics Based Personalization
Personalized Recommendations
Ensemble of algorithms to adapt to the most effective approach based on the industry vertical scenarios and challenges
Data mining models designed to identify
- Personalized recommendations from both sparse & dense date
- Item cross-sells
- Items frequently bought together
- Top selling items
- Similar items
A/B Testing
Personalize communication for your segments with what works best with them identified through split tests executed through TargetOne
Automated test execution, winner identification and execution of winning combination for rest of group
Contextual Targeting
Micro-segmentation
Create target segments based on customer profile attributes, transaction behavior, loyalty promotion response
Merge or de-duplicate multiple segments using an intuitive UI.
Real Time Contextual Targeting
Listen to signals originating from channels such as Mobile Apps & POS to respond back with appropriate offers in real time
Define rules based on customer interaction context and basket context to cross-sell and change customer purchase behavior
Omni-channel Targeting
Multiple Channels
Execute personalized promotions across Email, SMS and Mobile Apps
Omni-channel personalization platform to ensure consistency of communication across all channels
Centralized Governance
Set up touch governance to control communication frequency across all channels
Centrally manage customer subscription touch history, channel preferences and un-subscribes
Lifecycle Insights
Customer Insights
Know your new, best, engaged and lapsed customers
Identify opportunities for customer activation, trip frequency & basket size improvement and customer retention and customer reactivation
Channel Insights
Get insights to channel performance. Track channel responses and understand impact of each channel on customer engagement and sales
FORGET DEPLOYMENT. START NOW.
You don’t have to wait ages for deployment. A cloud-based SaaS solution, TargetOne can start enabling profitable decisions in just 2 weeks. That’s what Manthan calls Switch On - on-tap analytics solutions that accelerate time to benefit and provide new abilities to the agile marketer.
Setup
13 years of experience translated into packaged applications tailored for specific functions, delivered over the cloud. Ready to use on day 1.
Load
Pre-built connectors and defined processes drive faster self service data loading into a built for analytics marketing data model. Unify data from external and enterprise systems.
Go-Live
Architected for use by business users, with ample self service and on-demand help to accelerate adoption. First analytical view in 2 days.
5-LAYER APPROACH TO SECURITY
Data No PII (Personal Identifiable Info), Encrypted Blocks, Secure Data in motion and rest
Application Secure design and deployment principles, multi-factor authentication
Network Hardened Network, Secure Access, VPN, Multi-layer Authentication
Facilities Physical and environmental security with multi-factor access controls
Process Standards-based Adaptive Operational Process
Products/Solutions
stay in touch
Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan’s portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path – analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution – the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To see how your business can gain from analytics,visit www.manthan.com
