Riding the Rollercoaster: Your Approach to Customer Journey Marketing
According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer.
Why Customer Data Platform Is A Must Have In Retail Today?
Personalization is daunting as customers today interact with brands through a variety of channels both online and offline. The collection of customer data is scattered in legacy systems – with departments such as sales, marketing and customer service holding information in silos.
A Tech Reboot: Why Are Fashion Companies Building Their In House Analytics Competencies?
This article looks at the various reasons why fashion businesses have moved from the traditional outsourcing model to building up their in-house competencies
Increasing Customer Lifetime Value (CLV) in e-Commerce
e-Commerce retailers can increase customer lifetime values (CLV) through customer journey analytics and tracking the customer’s path to purchase
