Blog
Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.
Improved visibility and streamlined processes can help retailers optimize safety stock levels. It will not only improve inventory management and assortment at store level but also bring accuracy in demand forecasting. All this, while freeing hold up cash in the form of buffer stocks – easing pressure on space and capital.
Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California.
Retailers can better utilize supplier funds for promotions, share promotion insights real time and recover the investments made for promotions much faster with portal based collaboration.
Effective multi-channel marketing needs a calibrated four step approach that integrates every interaction with the customer.
Three takeaways from the Forrester’s Forum for Marketing Leaders in New York, NY – Customer Obsession, Customer Journey and Customer Privacy.
Efficient store operations can deliver better shopper experiences and drive sustainable retail growth through improved shopper loyalty.
The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase.
The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics.