Articles in Category : Fashion Retail

A Tech Reboot: Why Are Fashion Companies Building Their In House Analytics Competencies? Santosh Kumar August 14, 2018 Blog , Customer Analytics , fashion merchandising management , Fashion Retail This article looks at the various reasons why fashion businesses have moved from the traditional outsourcing model to building up their in-house competencies...

5 Steps to Mastering Customer Journey Focused Marketing in Retail Bhavna Sachar July 30, 2018 Blog , Customer Analytics , fashion merchandising management , Fashion Retail Consumer facing businesses are crippled by every-growing touchpoints and siloed systems that don’t speak to each other. A complete overhaul of these legacy technologies isn’t an option – it is cost prohibitive with a long-drawn-out time to value....

The Unglamorous Truth of Fashion Retailing in 2018 Santosh Kumar April 18, 2018 Blog , Customer Analytics , Fashion Retail , Merchandise Analytics , Pricing Analysis Market analysis suggests that almost 95% of fashion retailers are looking at solving existing challenges and are bullish on solutions that help them solve existential problems and are bearish on AR and VR. This blog explores the reality that is facing fashion retailers in 2018 and what they are doin...