Articles in Category : Customer Journey

The six steps to align marketing to customer journey in retail Amit Rohatgi April 24, 2019 Blog , customer engagement , customer experience , Customer Journey , Customer Life-cycle Marketing Plenty has been said about Journey Marketing and it is at the top of the list while evaluating marketing technology today. Rightly so. In a crowded retail landscape, customers have access to options and information from the comfort of their home, and just one below average touchpoint is enough to lo...

5 Mobile Marketing Tactics Your Restaurant Must Deploy This Quarter Manthan Editorial Desk April 16, 2019 Analytics , Blog , Campaign Management , Customer Analytics , Customer Data , customer engagement , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Marketing Strategy , Personalization , Real-time Personalization , Restaurant Marketing , Restaurant Mobile Apps , Restaurants According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that di...

10 Ways Analytics is Changing Restaurant Business Manthan Editorial Desk April 11, 2019 Analytics , Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Personalization , Restaurant Marketing , Restaurants Restaurant owners are sitting on a ton of data – from employee information to mobile apps, supply chain logistics to touchscreen kiosks, e-commerce numbers to social media reviews....

3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down) Bhavna Sachar January 3, 2019 Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...

Riding the Rollercoaster: Your Approach to Customer Journey Marketing Bhavna Sachar September 18, 2018 Customer Analytics , customer experience , Customer Journey , Customer Marketing , in store experience , infographics According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer. ...

Why Customer Data Platform Is A Must Have In Retail Today? Bhavna Sachar August 30, 2018 Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Personalization is daunting as customers today interact with brands through a variety of channels both online and offline. The collection of customer data is scattered in legacy systems – with departments such as sales, marketing and customer service holding information in silos. ...