Articles in Category : Blog

Look-alike modeling for better cross-sell, upsell and growth marketing

Mayank Reddy December 16, 2019 Blog , Customer Analytics , Customer Data , Customer Data Platform , Data-Driven Marketing “Find me star customers” is just about every marketer’s ask. This is where social media platforms such as Facebook and Data Management Platforms (DMPs) boast of “look-alike modeling” and serve customer acquisition scenarios. Look-alike essentially creates a new audience of people who resem...

AI powered prescriptive segmentation is here

Automated customer segmentation for marketing goals

Varij Saurabh December 16, 2019 Analytics , Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Segmentation Wouldn’t it be nice if your marketing tool could help define the target segment based on your marketing objectives? Imagine the current scenario – you and your data scientist spend days, if not weeks, to figure out the characteristics of customers most likely to respond to a given messag...

What do Retailers expect from NRF 2020? Manthan Editorial Desk December 11, 2019 Blog , Expert Roundup It’s that time of year again! Retailers around the world are preparing for the NRF Retail Big Show 2020, and once again Manthan speaks to several retail influencers to find out what they are excited about seeing. This year, Manthan will be talking about Algorithmic Customer Experience at Booth #57...

The six steps to align marketing to customer journey in retail Amit Rohatgi April 24, 2019 Blog , customer engagement , customer experience , Customer Journey , Customer Life-cycle Marketing Plenty has been said about Journey Marketing and it is at the top of the list while evaluating marketing technology today. Rightly so. In a crowded retail landscape, customers have access to options and information from the comfort of their home, and just one below average touchpoint is enough to lo...

20 technologies impacting restaurants today Manthan Editorial Desk April 22, 2019 Analytics , Blog , Customer Analytics , Customer Insights , infographics , Restaurant Marketing , Restaurants According to the Deloitte Restaurant of the Future Survey, restaurant technology is helping QSRs drive conversions and build customer loyalty. Step into any fast food or quick service restaurant today, and you’ll find technology has impacted everything from ordering to marketing to oper...

5 Mobile Marketing Tactics Your Restaurant Must Deploy This Quarter Manthan Editorial Desk April 16, 2019 Analytics , Blog , Campaign Management , Customer Analytics , Customer Data , customer engagement , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Marketing Strategy , Personalization , Real-time Personalization , Restaurant Marketing , Restaurant Mobile Apps , Restaurants According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that di...

10 Ways Analytics is Changing Restaurant Business Manthan Editorial Desk April 11, 2019 Analytics , Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Personalization , Restaurant Marketing , Restaurants Restaurant owners are sitting on a ton of data – from employee information to mobile apps, supply chain logistics to touchscreen kiosks, e-commerce numbers to social media reviews....

NRF 2019: Which Retail Experts found what they were looking for? Manthan Editorial Desk January 25, 2019 Blog , Expert Roundup , Interview , NRF Quick follow up with the retail influencers to see if they found what they were looking for at NRF 2019. Click to know what each the retail expert has to say....

Interview with Kirk Borne | Big Data Hype? The Worst is Behind Us Manthan Editorial Desk January 11, 2019 Blog , Interview , NRF Dr. Kirk Borne, Big Data & Data Scientist, Global Speaker, Astrophysicist and Space Scientist- shares his views on how data driven scientific solutions helps improve a business situation....

Predictive Analytics – A Necessity for Retailers: Interview with Mindtree Manthan Editorial Desk January 11, 2019 Blog , Interview , Merchandise Analytics , NRF Vinaysheel Palat Global Head of Consulting for Retail, CPG and Manufacturing and Ronojoy Guha, a specialist in predictive analytics for Merchandising, Stores and Supply Chain logistics shares their top three tips that retailers need to focus on in 2019, to compete profitably. ...

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