Articles in Category : Retail data
Automation and Augmentation of Retail Data and Analytics | NRF 2019
Ajith Nayar
December 12, 2018
Analytics trends , Blog , Customer Centric Retailing , IOT , Merchandise Analytics , predictive analytics in retail , retail business intelligence , retail customer experience , Retail data , retail intelligence
As data explodes, the human ability to manually explore data, to find out issues or opportunities, and to device tactics to address them, is becoming a thing of the past. Read more to find out how a retailer can adapt to this change....
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What goes into a Customer Data Platform Implementation
Rachna Manwani
October 29, 2018
Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers
A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...
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