Articles in Category : Customer Data Platform

Menu Engineering: Real-time insights enable menu optimization Manthan Editorial Desk August 4, 2020 Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Restaurant Marketing , Restaurants An optimal menu not only drives financial success but also enhances guest experiences. This makes Menu Engineering a key aspect of QSR strategy. With real-time insights, Operations Leaders could engineer their QSR menu to keep costs under check while ensuring customers’ favorites are firmly pl...

Don’t just look out, look in too

Look-alike modeling for better cross-sell, upsell and growth marketing

Mayank Reddy December 16, 2019 Blog , Customer Analytics , Customer Data , Customer Data Platform , Data-Driven Marketing “Find me star customers” is just about every marketer’s ask. This is where social media platforms such as Facebook and Data Management Platforms (DMPs) boast of “look-alike modeling” and serve customer acquisition scenarios. Look-alike essentially creates a new audience of people who resem...

AI powered prescriptive segmentation is here

Automated customer segmentation for marketing goals

Varij Saurabh December 16, 2019 Analytics , Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Segmentation Wouldn’t it be nice if your marketing tool could help define the target segment based on your marketing objectives? Imagine the current scenario – you and your data scientist spend days, if not weeks, to figure out the characteristics of customers most likely to respond to a given messag...

Cross channel campaign management – a must for progressive marketers Bhavna Sachar June 4, 2019 Campaign Management , Customer Analytics , Customer Data Platform , Data-Driven Marketing As a marketer, I understand that customer data management is hard. Add to that varied new and legacy technology stacks, and the challenges increase. Despite understanding what plagues marketing functions, when I am the customer, I get agitated when a business fails to understand my basic preferences...

How to Assess Your Data Requirements When Implementing a Customer Data Platform Sanjay Kupae November 23, 2018 Blog , Customer Analytics , Customer Data Platform Customer data is no longer just an analytics requirement, or something used to send out marketing messages - it is the source of critical competitive advantage for a B2C business....

Build or buy a Customer Data Platform? Here’s the answer Varij Saurabh October 29, 2018 Blog , Customer Analytics , Customer Data Platform , Omni channel retail , Omnichannel Retail , single customer view , Single View Of Customer Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value...

What goes into a Customer Data Platform Implementation Rachna Manwani October 29, 2018 Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...

The Identity Puzzle in Customer Data Management Sameer Narula October 26, 2018 Blog , Customer Analytics , Customer Data Platform In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge....