Articles in Category : Big Data

Retail customer loyalty programs

How Big Data Improves Loyalty Programs Rachna Manwani June 29, 2016 Analytics , Big Data , Customer Analytics , Customer Data , Loyalty , Personalization , Retention Today’s shoppers do not equate loyalty program to a discount alone. They seek a loyalty program which offers value. ...

3 Levers to boosting productivity of the next-gen data scientist

3 Levers to Boosting Productivity of The Next-Gen Data Scientist Varij Saurabh June 7, 2016 Analytics , Big Data , Customer Analytics , Data Scientist , Single View Of Customer Data Scientists are finding it difficult to keep in pace with the ever increasing volume and detail of data captured by enterprises, the rise of multimedia, social media, and the Internet of Things that will fuel exponential growth in data for the foreseeable future....

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