Articles in Category : E-commerce
What goes into a Customer Data Platform Implementation
October 29, 2018
Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers
A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...
A Day In The Store – A Bedtime Story for Retail Store Operations
January 22, 2018
Analytics trends , Customer Analytics , customer experience , Demand Estimation , E-commerce , in store experience , in-store practices , Merchandise Analytics , Shopper Experience
Engage247 is a smart mobile application is designed to provide retail store teams with real-time insights into operations, single view of their customers for personalized engagement and prescriptive actions that will help them consistently deliver a winning in-store experience. ...
Amazon vs Rest of the World
December 26, 2017
Analytics , Blog , Customer Analytics , Customer Data , Customer Marketing , E-commerce , Marketing Strategy , Merchandise Analytics
Amazon has 536 Million Products on sale as of now. Not SKUs, products.If Amazon wanted to, it can give one unique product to every single person in all of North America as a Christmas gift and still have the same products on its virtual shelf for the rest of the world to buy. ...